Smailo outgrows the sales prognostic

Smailo, the first Romanian GPS brand, Created by Branzas for Arobs Transilvania, has registered a remarkable success: in only 4 months since the launch 4000 terminal have been sold.

As a consequence of the creating and launching Smailo, Arobs Software Transilvania sells gps-s under this brand, registering a growth in the business share with over 50 % comparing to the last year’s same period of time. The sales value of Smailo has attracted 1 mission Euros in 4 months since its launch.

The new car gps brand of AROBS Transilvania was created by Branzas as a perfectly Romanian market adapted product. Branzas has created a strong brand strategy, starting from 3 advantage concepts that assure the success in the positioning zone” democratic product”: good relation between performance and quality, design and price, technical support and update assured by Arobs; differentiating packaging. Through the chosen brand concept, “ The comfortable partner, relaxed and ecstatic”, a pleasant and tonic personality was given to Smailo, very attractive for middle class car owners in Romania.

“ Received with real trust by car drivers, Smailo has insured sales of 1 million euros in 4 months. We have sold over 4000 terminals. The success of Smailo is based on an efficient and coherent brand and product strategy, created by Branzas for our gps. The brand efforts and the sales efforts have perfectly combined for Smailo’s commercial success”. Mister Voicu Oprean, general director AROBS.

The creation of Smailo, the first Romanian gps brand made for the Romanian market, was an incredible challenge. From the making of the efficient brand strategy, to establishing the positioning and the making of the brand concept, to naming and building the modern and pleasant identity, shown in product packaging and brand literature all the way to the making of the brand book, we have liked every moment of the entire project. We are proud and honored by the success of this brand on the market, in such a short time”, Mister Bogdan Brânzaş, Creative Director and CEO of Branzas.