Plus GSM- a new brand created and implemented by Branzas

Plus GSM, one of the retail leaders in the field of products and GSM services in Romania, having a national shops network, has chosen at the beginning of 2006 to recreate the identity of the network, together with Branzas. At the end of one year’s sustained effort, involving Branzas consultants and designers and a whole integrated Plus GSM team, the brands beneficiates of The Complete Brand Standards( Brand Book) that covers, in an exhaustive way all the forms and ways of visual manifestation, tactile, auditory of PlusGSM in all the social environments where it activates.

At the Branzas suggestion, PlusGSM has chosen to unreel this huge analytic effort, creative and logistic, in order to use efficiently, coherently and homogenously the identity and brand communication in all environments, from retail network to electronic field, media print, radio and tv. The project was finalized recently and the Brand Book- a real brand Bible_ was officially handed to PlusGSM during an event where all the members of the mixed team took part.

“ To assure an efficient brand management PlusGSM needed the mapping out of developing directions, the prediction and standardization of all identity and communication forms. The brand book made by us is a real guide, an indispensable instrument for the company’s management” declared mister Bogdan Branzas, creative director & CEO of Branzas.

“ The collaboration with Branzas means for Plus GSM the ascertaining of a distinct position on the market, that brought us a series of indisputable advantages. Plus GSM positions itself clearly and distinctly as the most accessible provider of mobile solutions. The consultancy given by Branzas has clarified the brand and communication strategy, the brand’s identity and everything that derives from here in retail and communication, strenghtning our position of national network. Any serious company in a certain development stage must make this important step” declared mister Razvan Cuc, general director Plus GSM.

From this moment on the implementation stage may begin, stage that will be watched by Branzas in its main steps. Also, Branzas and Plus GSM have initiated an ample program, already developing, o seminaries and workshops with the company’s management and all the involved employees in the implementation and brand management.