Conclusions: Branzas at mid-year 2005

After the first half of this year, Branzas draws few conclusions: the year 2005 is the beginning of the branding process of Romanian branding. The interest of the companies on Romanian market for professional branding and design services started to grow considerably along with the growing general notoriety of branding in Romania. Either we, or marketing directors or the various publications should assume the blame for this, the fact is that branding and design are more and more accepted as necessary processes in building a business. „All combined efforts to inform and educate people in this field gave birth to a branding process of Romanian branding. Branzas projects, realized during the first part of the year certify the changes in attitude of the economic environment”, Bogdan Brînzaş, Creative Director & CEO.

In comparison with the previous years, Branzas notices a growing interest; companies understand the need and the utility of specific processes and tools. In 2005 Branzas used more than ever before it’s analytic, strategic, identity building and brand communication instruments. This created the opportunity for the agency to permanently improve its instruments, obtaining a solid and exhaustive service pack, for a market signalizing its maturity. “A palpable proof of market maturity is the high number of rebranding projects, with final results Brand Books, requested during this year to our agency, several times larger than in the previous year “, Emil Mesaroş, Client Director.

A specific case is Romanian companies and brands which knew a rapid development, rising, in a very short period of time, up to great market positions but still lacking a company or a product identity. These companies come in great number and start to feel the strong need to come into the world. This is the reason for their availability to assign important budgets for branding projects, as well as to learn from all these things, and this is a significantly greater tendency. A lot of companies can already really dialogue on brand market. They impose serious expectations concerning branding services and they already understand the real value of those services.

Amongst Branzas major projects, realized during the first half of the current year, there are : Ciucaş – rebranding Elis pavaje – brand consolidation Gregory’s – brand communications Coffeeright – brand communications Procter&Gamble, Herbal Essences - brand communications Ursus Breweries – rebranding Besides all these, Branzas develops a series of branding projects that will be presented in detail once they shall be finalized.