Branzas revitalizes the greatest pavement manufacturer in Romania.

After a rebranding that brought Elis out of the pavement manufacturers world and placed the company into the design solutions world, Branzas chose to add more life to this company image.

For 2005, Elis image ignores pavement’s heaviness and hardness and prefers to accentuate the simplicity and easiness of their solutions. Thus, we chose to communicate through generous metaphors, in an adequate and subtle language, which does not look to evoke pavement dimensions. All these for a company that not only manufactures but also proposes, evaluates and designs pavement spaces.

„Rebranding plays its role. We start to be less seen as concrete paving manufacturers and more as consultants with immediate right solutions” states Emil Goţa, Commercial Director at Elis.