Branzas re-designs the no. 1 auto magazine in Romania

ProMotor Magazine, edited by Publimedia, the publishing company of Mediapro, is the leader of the auto publications, the most read auto magazine in Romania (according to SNA delivery 13, July 2004-July 2005). Branzas has rebuilt ProMotor identity in order to re/-affirm this position.

In 2005, ProMotor reached its maturity, as publication and as brand, both concerning magazine’s edition and concerning ProMotor brand acknowledgement. This maturity brought to ProMotor team the willingness to improve the magazine from the visual identity point of view, from information’s ergonomics and content’s organization perspective, too. ProMotor contacted us to realize this process, view the strategic vision and the quality of our design services, which consecrated our agency. The result of the redesign project is the evolution of the old ProMotor, with strong visual changes, a new logo, rethought imagistic and colours, new fonts and redesigned pagination. Moreover, the magazine beneficiated from the creation of Brand Expression Boards, a method to define a specific visual language, consistent with the new visual identity, with new image types, with the chromatics, the shapes, the materials and textures to be used in realizing the graphic part of the new ProMotor.

„Our starting point was brand positioning and brand primary values. The redesign project comes to confirm ProMotor leader position, with no false modesty, as exclusive, strong and dynamic. The key-words for new identity building were visibility and relevance” states Bogdan Brânzaş, Creative Director & CEO Branzas.

„I think a great step was taken towards a more coherent and elegant image, without completely break from the past. The transition to the new logo offers more personality, the design is clean, it follows strict rules and the cover shall impose the product on the market” states Edwin Keleti, ProMotor Chief Editor.