Branzas redesigns Grup de Lux identity Grup de Lux - competent, complete, complex

Grup de Lux, no. 1 agency in Transylvania, takes a new step forward towards the professionalising of real estate services in Romania. Ramona Cuc, executive director of Grup de Lux, initiated several months ago, a great project to pass into a new organisational stage and new services level of the agency. Having the position of branding and design consultants, Branzas supported management’s efforts by brand audit and brand positioning in accordance with business plans and new market requests, as well as redesign the visual identity.

“We assisted our client during its effort to take new important steps towards business development and its future. Grup de Lux was acknowledged in the pas too as the most competent real estate agency in Transylvania; its clients are real estate investors whom need competent solutions. Grup de Lux decided to redesign its visual identity in order to reflect its positioning as a competent agency, complete and complex, within the real estate field. Grup de Lux always was a visionary company, at least one step ahead the market. This project is another good example for the Romanian companies, of good understanding and use of branding benefices ” – Bogdan Brânzaş, Creative Director & CEO.