Branzas redefines Redox image

Branzas has developed for Redox – no. 1 in lab equipment – a complex rebranding process, offering the company a new identity, a modern, strong and ellegant one, suitable for the leader position that it has one the market.

Redox, the leader in lab equipment, is the owner of the most complex expertise in the field and the supplier of a whole set of knowledge and know-how. The rebranding carried out by Branzas had as a purpose to point out the fact that Redox is a solid, reliable partner, able to provide complex and complete solutions for labs. From the demand of the client, to offers and product supply, information and service, everything is supplied by Redox.

In creating the Redox identity Branzas started from Redox position as a leader in lab equipment, taking into consideration the size and the complexity of the company, the full catalogue of products and services as well as the professionalism of the team. For the logo it was chosen the red and silver combination which should suggest force and vitality but at the same time innovation and differentiation. For the communication materials they chose clearly defined shapes, simple and well limited, that should suggest high technology and accuracy. Like immediate application of the new Redox identity the company took part in the most important fair of this field with a new and innovative stand concept highly appreciated by its partners.

‘Branzas redefined the Redox brand with focus on the personality of the brand. Following the rebranding process the company stands out like a brand which inspires trust and innovation, offers reliability and determination, together with excellent lab applications. We are proud of our new identity, which is according to the continuous increasing trend of the company’, says Stela Trif, general manager Redox.

‘Redrawing the Redox brand meant first of all creating a new complex and distinct identity, designed so as to confer the consistancy and complexity to the brand which are suitable to the top position of the company. Besides the communication materials, we made in Brand Expression Boards a synthesis of the main directions and creative lines necessary for a correct and unitary implementation of the new brand in all the environments. The first result of this is the presence of the Redox in the biggest fair of this field in Romania. The project was made by Maier Studio Architects’, says Bogdan Branzas, Creative Director and CEO by Branzas.