Branzas redefines Motoboom brand

Branzas developed the identity of Motoboom, a market leader in the import and trade of ATVs, starting from the passion for the extreme typical of the drivers of such non conformist vehicles.

Motoboom, the market leader in the import and trade of ATVs, quads and motorbykes, includes in its portfolio one of the most wellknown brands of this type, it provides services, warranty and post warranty, as well as a wide range of accessories. The rebranding made for Motoboom by Branzas had as a purpose the re-positioning the company, from an ATV importer into a specialized and reliable partner, able to understands the real passion for the extreme of its clients.

Branzas created a highly powerful new identity for the ATV leader, starting from the main features of these vehicles – safety, reliability and non conformism – also taking into consideration the motivations of the target public. Thus the new brand concept is related to the passion for the extreme of the drivers as well as of the company, which aspect can be found in the re-designed logo, further on in the communication materials. It was established a visual language typical for the brand by using a combination of letters, colors and forms that should express power and energy as well as distinction and freedom. The new Motoboom identity found its immediate application in the company’s own stand on the occasion biggest fair of this field, the new stand concept having been highly appreciated by all participants.

‘The new Motoboom identity is very appealing to our clients. Following the rebranding process Motoboom received a new modern and highly powerful personality. Our brand became a specialist in ATVs, the reliable partner that understands how much one can invest for satisfying one’s major passion. We enjoy our new distinct identity that already stood out on the market’, says Cristian Haber, Motorboom general manager.

‘It was interesting for us to redefine the Motoboom brand, for a while we could enter in the world of extreme passions. In building the brand identity we considered the new trends and orientations of this dynamic market. The energy and vitality typical of practising the motor sports took shape in the form of the new logo of the company and in the communication materials. We also made the brand standards that define the language typical of Motorboom brand and that will stay at the basis of its future communication’, says Bogdan Branzas, Creative Director and CEO Branzas.

Branzas (www.branzas.ro) founded in 1994 in Cluj-Napoca, is the first Romanian branding and design consulting agency having a wide experience in analyzing, creating and implementing the corporate and consumer brand identity, with a large portfolio in packaging and FMCG. The first brand created by Branzas was Ursus in 1995. Among our clients there are Autonet, Coffeeright, Connex, Elis, Gregory’s, IBM, Lafarge, Microsoft, MOL, ProMotor, PlusGSM, Procter&Gamble, Ringier, Sanex, Siemens, Standard Snacks, The One, Tiriac Holdings, Tiriac Auto, Ursus Breweries.

Branzas is an Interbrand partner.