Branzas realizes Ciucaş rebranding, the third beer brand of Romanian Beer Company from Branzas portfolio

Branzas redesigned Ciucaş brand in order to mark out its major attributes, therefore to obtain an optimal rapport between the values transmitting elements and the brand message. For the effect of offering shelf distinction and visibility comparing to the competition, we created a new and original PET recipient of 2l having a unique, pleasant and very ergonomic form. “We aimed at creating an organic, flowing, round form, one that determines you to touch the recipient and to taste a good beer. By redesigning the brand and the wrapper, we think to have succeeded in offering the public one more reason to wish the Ciucas experience and to enjoy it” – Bogdan Brânzaş. Ciucas will continue to benefit of Branzas branding and design consultancy services in order to realize the brand and communication standards, and also their transposition to the brand book.

“The project wreathes 6 months of common efforts in view of repositioning the Ciucas brand. We tried to re-establish all Ciucas values upon the new position. Ciucas is the beer from the mountains and we wished that Branzas is the one to redesign our brand in order to impose this advantage and also the great advantage of the long tradition differentiating us from the other brands from the economic segment. Branzas offered us his 10 years experience on beer and FMCG branding and packaging projects”– Harry Ioncică, Brand Manager Ciucaş.

On Branzas business card is marked ‘branding and design consultants’ ever since 1994. Our pioneered opened the way to a branding and design better understanding and employment, two new and of niche domains in Romania. “We opened, together with Ursus, the doors of a new, not yet explored domain, having an extraordinary potential for Romania, in a moment when all powerful brands were inexistent. After 10 years since Ursus’s creation – Romania’s most important beer brand – and then the Keller’s creation, we are proud to add to our portfolio another CBR brand. The Romanian Beer Company is a member of SabMiller plc and one of our traditional clients “– Bogdan Brânzaş.