Branzas is drawing the new bottles for 0.33 l Ursus and Ursus NA

The over 11 year business partnership between Branzas and Ursus has currently resulted in two new forms of the most famous Romanian beer brand, the 0.33 l Ursus bottle and Ursus alcohol free bottle.

Careful to the slightest changes occurred on the market, the King of the Beer is constantly innovating. After a complex rebranding process finalized in 2006 Ursus goes even further and moves from the 0.5 l bottle to the 0.33 l one for Horeca and launches on the market Ursus NA. The launching of the 0.33 l bottle meets the new trends in consumption and market promoting.

Branzas drawn the new 0.33 l Ursus bottle as well as the alcohol free Ursus bottle starting from the already existing identity of the brand. Thus for both bottles the color was changed from brown to green, which is more ellegant and well suited to the market trends. For 0.33 l Ursus the golden label was kept, this time only around the bottle neck. The embossed bottle and the lack of the label place the package in the newest package design trend of HoReCa and the choice of the Twist Off lid places the brand in a modern and up to date line, being one of the most well received innovations. For the label of Ursus NA (alcohol free) it was introduced the blue label on dominant white, keeping the main identification elements of the brand.

‘The new 0.33 l bottle sustains the efforts of the brand to innovate continuously so as to be always up to the expectations of consumers, highly appreciated on the market due to the ellegance of the package and to the new Twist Off lid, whereas the new alcohol free Ursus is a refined brand, which supports the image of Ursus in the segment of free alcohol beer’, says Cezar Dumitru, Senior Brand Manager Ursus.

‘The special collaboration with Ursus Breweries management lasting for more than 11 years allowed us once again to contribute to the development of one of the most famous Romanian brands. Ursus is a constantly developing brand and the innovation of the package and design is absolutely necessary for a brand of this level’, says Bogdan Branzas, Creative Director & CEO by Branzas.