Branzas has created Ave, the happy and friendly chicken brand

Branzas has created the Ave brand, offering it a unique and distinctive market personality, natural, ecstatic and fresh.

Ave Impex, one of the chicken meat products leader, initiated together with Branzas the building of the own brand. The necessary evolution and development of the brand Ave has become acute starting with the moment the company decided to bring the fresh products scale in the premium area.

In the building of Ave, Branzas started from a distinct brand concept, with great potential of market differentiation:” The Ave chicken transforms every meal into a happy and pleasant moment, in which you enjoy nearness and warmth with your dear ones”. An entire analysis process led to this concept, that was followed by the creation of a coherent and unitary brand strategy.

The brand was given a modern, strong and distinctive identity. The combination of natural colors, pleasant, appetizing are in harmony with forms, icons and images that remind of chicken, kitchen and stories. The brand concept was developed in packaging and communication materials.

“Branzas has worked by our side at the radical transformation of the vision on the brand, the choice of products scale and the strategic potential for the next 5 years. We are very confident in the new brand and product strategy” said Mister Gheorghe Bodea, General Manager Ave Impex.

The making of the Ave brand was a complete adventure, starting from understanding the company’s situation and its products on the Romanian food market, to tracing the strategic directions for the new brand, to building the identity and brand standards. We are glad to have had the chance of creating Ave, a brand to which we wish to get to the consumers’ hearts as soon as possible”, Mister Bogdan Brânzaş, Creative Director and CEO of Branzas.