Branzas creates a 5 stars identity for Opera Plaza Hotel Opera Plaza, a brand of Excellency in the Hotel Resorts world

Branzas announces having achieved brand identity and the entire communication materials palette for the Opera Plaza Hotel, in Cluj-Napoca, inaugurated in July, 2006. The fundament of the whole new brand creation process for a 5 stars Hotel is represented by a rigorous documentation and premium hotel resort Romanian market analysis process. Identity creation, as well as a whole palette of communication materials followed, comprising all necessary things in order to express the exclusive personality of the new Hotel: from bureautics, flyers, Hotel’s presentation brochure and all launching communication materials, up to the interior and the exterior signalising part. In the next stage, the project will feature Opera Plaza Website, which shall represent a detailed and accessible presentation of all ingredients pertaining to Opera Plaza, a unique Hotel brand.

Opera Plaza brand represents a classic and modern, luxury and refinement, dynamic and relaxing interweave. One of the major objectives of this brand is to establish, from the beginning, a relationship based on warmness and openness with Hotel’s clients, by avoiding the distant attitude other 5 stars hotels tend to show. In the same time, the new brand created by Branzas thoroughly complies with the image rigours imposed by hotel’s location, in Cluj historic centre, an area with multiple historic, architectural and cultural influences, perfectly fitting in the unique style of Cluj-Napoca.

„It is not very easy to create a brand which brings something new in the 5 stars segment. Besides the compulsory attributes for this segment, meaning the high standards for clients with high exigencies and a high expectation level, we had to find a series of attributes to differentiate this hotel and to offer is a unique personality. This brand does not stop just to indicate standards, but it targets the establishment of the closest possible connection with its potential clients”, Bogdan Bânzaş, Creative Director &CEO Branzas.

„Our collaboration with Branzas for the Opera Plaza brand, we succeeded to rise above the relatively heterogeneous and charged offer from the hotel resort area and to develop a unique identity in this segment. In a field where brand creation often resumes to the hotel name writing and stars indication, we consider to have take an important step ahead, which will represent a source of inspiration for all actors on this market”, Octavian Buzoianu, Opera Plaza owner.