Branzas created a new brand: Galbenel – new eggs

Branzas Design designed for SC Triticum Sebes SRL the whole branding process, starting from audit and strategy to naming and identity, packaging and communication materials. In creating the personality of the new brand Branzas Design took into consideration two aspects related to the company vision: the tradition in chicken breeding and the European quality and efficiency standards in egg production. They conferred the brand a fresh and happy personality, showing concern and respect for good, simple and healthy life in the Romanian village traditions.

The name they chose for the new brand – Galbenel – is simple and playful, and on the semanthic level it speaks about the intrinsic features of the product. The attributes associated with the name contribute to the perception of the brand and make it stronger in the category of products that respect an old tradition, ‘fresh farm eggs from Pianu de Jos, Alba’, whereas the new element – the tagline ‘brand new eggs’ implies both very a fresh product and a product according to newest quality standards. By means of visual identity they chose a combination of letters, forms and colors meant to inspire freshness, cleanliness, naturality and in the same time tradition and genuine. The logo was designed in a chromatic combination of white, yellow and green and its profile reminds of an egg, sun and flowers. The packaging in natural colors, light green dominating, and the product graphically represented and already prepared, facilitates visibility on the shelf and induces the desire to buy.

‘We are thrilled by the collaboration with Branzas Design who designed for us Galbenel in a relatively short period of time. The new personality of the brand, fresh and playful, will surely contribute to its growth, will help it to stand out and become top preference on the shelves of many supermarkets in the country’, says Rodica Sarbu, general manager by SC Triticum Sebes SRL.

‘The opening of SC Triticum Sebes S.R.L. as a chicken farm represented for Branzas a real strategic and creative challenge and asked for immediate focusing on creating the identity of the new egg brand of the company, on package making and on designing the communication materials necessary for the launching event’, says Bogdan Branzas, creative director & CEO by Branzas Design.