Branzas and Interbrand team up for Romania

Branzas, the first Romanian design and branding consultancy and Interbrand, the global branding consultancy, are now exclusive partners for Romania.

The partnership is based on their similar approach to branding and design as well as on the longstanding cooperation, with ongoing projects on the Romanian market. It will bring Interbrand local knowledge and insight, while Branzas will gain access to over 30 years of worldwide branding experience. The partnership was signed between Branzas and Interbrand Zintzmeyer & Lux, which is the Interbrand company based in Zurich, responsible for Germany, Switzerland and Eastern Europe.

The partnership will see the two organizations working together on projects developed in Romania and other parts of the Eastern European market. For Branzas’ clients and the Romanian market at large, this will mean access to Interbrand’s proprietary instruments, like Brand Valuation or the Brand Platform. Interbrand’s clients, on the other hand, will benefit from increased market awareness and enhanced local knowledge, as well as an acknowledged team available on-site.

“Brand Valuation, the brand valuation and management tool developed by Interbrand, is a global standard, used by more than 400 leading companies in over 35 countries. It is endorsed by tax authorities, stock exchanges, high courts, banks, accounting firms and business schools. Through professional instruments just like it, our partnership with Interbrand will pave the way for superior brand development and management on the Romanian market, on a level unrivalled throughout the world,” said Bogdan Brânzaş, Branzas’ Creative Director and CEO.

“While the international brand consultancy scene is going through a strong restructuring process, Interbrand is closely monitoring developments in Eastern Europe. Economies like Romania boast many developing and several very strong brands, ready to break out onto the international scene. We want to be the ones helping them, when they do. This is the main advantage in our partnership with Branzas: their key insider position on a developing market,” commented Jürgen Häusler, Chief Executive Officer, Interbrand Zintzmeyer & Lux.

Interbrand (www.interbrand.com, www.interbrand.ch), the leading brand consultancy, authors of the annual ranking of “The Best Global Brands” published by BusinessWeek, combines the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset — their brands. Founded in 1974, Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses: BMW Group, Deutsche Telekom, TUI, Unilever Bestfood, Loewe, Fortis, AT&T, IBM, Nikon and Procter & Gamble.

Branzas (www.branzas.ro), founded in 1994 in Cluj-Napoca, is the first established Romanian branding and design consultancy. The first brand the consultancy created was Ursus, in 1995. Autonet, Coffeeright, Connex, Elis, Gregory’s, IBM, Lafarge, Microsoft, MOL, Procter & Gamble, Publimedia, Ringier, Sanex, Siemens, Standard & Snacks, Ţiriac Holdings, Ţiriac Auto and Ursus Breweries are some of the clients Branzas has worked for.