Branzas and Interbrand re-design the identity of URSUS, The King of Beer in Romania The new URSUS, born out of the passion for perfection

After a 9 month exhaustive process of research, analysis, strategy and design, Branzas and Interbrand announce the achieving of the first part of the Ursus Brand re-design project, including label and wrapper for Ursus Premium, Pils and Black of 0,5 and 0,33 L, bottle colour change, HoReCa packaging, aluminium dose and various form of brand manifestation for key accounts. In the next stage, we shall conceive and design all brand visual manifestations: visual language, applications, POS, livery and the project shall be finalized by Brand Book.

The new URSUS is a brand combining tradition with innovation, representing an authentic Romanian value. The new bottle underlines the image Ursus acquired during 128 years of experience in this field and supports company’s specialists efforts to reach perfection. URSUS evolves by adopting a refined and elegant identity, which reflects its market leader statute for the Premium segment, thus responding to the recent modifications of consumers’ behaviours and to the future market evolutions.

„By launching a new identity, URSUS strengthen its leader position for the Premium market segment from which it detains a quota of 50%. URSUS proves once again to be a Romanian successful premium trademark, an authentic value, daring to compete with the best international trademarks.” - Cezar Dumitru, Senior Brand Manager URSUS.

„Working with Ursus Breweries management was, one again, extraordinary, as always during these 11 years of continuous partnership, a period of time when we had the chance to permanently contribute to the development of a history making brand, we created in 1995” - Bogdan Brânzaş, Creation Director & CEO.