10 marks, one team

At the occasion of „Colecţia Ţiriac Auto” project start, the new Ţiriac Auto mark identity and image was launched. Branzas agency was involved in this mark’s development yet since the fall of 2003, by offering consultancy and strategy services. The fundaments of the new orientation for Ţiriac name were to be laid down by the market research launched under the surveillance of the agency in the spring of 2004. Research’s conclusions start to be brought into shape in the derivative marks.

Ţiriac Auto mark implementation at a national level shall be a long process, which shall need the merged efforts of Branzas agency and Ţiriac Auto team. The dealer network includes over 80 locations all over the country, which shall need a harmonization towards a common feature of all Ţiriac Auto image standards.

Ţiriac Auto reunites under its umbrella 10 of the most famous car names, whos exclusive commercial rights on the autochthon market are detained by: Mercedes-Benz, smart, Chrysler, Jeep, Mitsubishi, Ford, Mazda, Jaguar, Land Rover and Hyundai. This imposing portfolio was meant to determine the Ţiriac Auto positioning, underlined by the slogan „10 marks, one team”.

Ţiriac Auto mark inscribes in the general image strategy of Ţiriac holding, Branzas offers consultancy for the unitary communication of the unique Tiriac personality at the level of all its activities. The services provided by Branzas during this project include: consultancy, brand and communication strategy, supervising and coordination.

The history of the collaboration between Branzas and Ţiriac holding has its roots in the first identity project of Ţiriac Holdings, achieved in 1998. Ever since, Branzas offers integrated consultancy and design services for one of the most important holdings in Romania.