Branzas is working on the bible of Ursus brand

After closing the first stage of Ursus re-branding project, Branzas branding and design company together with its partner Interbrand are working on the next stage of brand defining.

The next step consists of conceiving all the brand’s manifestations, including visual language and all its applications. The whole project shall result in a brand ‘bible’ or the so called ‘brand book’ that shall stay at the basis of the way that all the agencies involved in the future in brand promotion and support shall create and implement all the ways of brand communication and manifestation starting from publicity to PR or events. The strategy consists of communicating the company message in such a way that it reaches the consumer by methods that should bear the message of the company. ‘After we create the experimenting methods with the consumers (touch points) we shall put them all together in Ursus Brand Book that shall become its ‘heart’. Moreover, this shall contain, visually and in words, the most important part, that is brand and communication strategy and standards’, explained Bogdan Branzas, Creative Manager and CEO Branzas. ‘Ursus re-branding is maybe the most ambitious branding and design project of the moment, due to a complete approach of the subject, starting from research and analysis and continuing with brand and communication strategy, redesign of all package types, major changes of packages, creating the universe of the brand and putting all these aspects together in a complete form of brand expression and management’. The first part of Ursus re-branding project resulted in changes of the label and package of Ursus Premium, Pils and Black bottles – the 0.5 and 0.33 l versions, changes of the bottle color, packaging for HoReCa, aluminum cans, as well as various forms of brand manifestation for key-accounts. Branzas company turnover reached in the first half of this year the amount of 250.000 euro which is the equivalent of the turnover amount of the whole 2005.