Verbal identity.

Verbal identity mainly means the naming process, used to create a representative and defining name for companies, products or services, that as to be unique, differentiating and easy to remember, not registered and linguistically and culturally correct. The other elements of verbal identity are created, the slogan or the claim, other describing elements and the voice tone is established. The verbal identity as purpose not only the creation of a name or a slogan, it has a greater role, that of creating an image in the consumer’s mind about the way the brand “sounds”: name, slogan, voice tone, other sounds, words, mimetic words that will be associated with the brand.