The Competition.

Any brand evolves in a competitive environment to which relates and in which it must differentiate, integrate, to follow or dominate its competitors, to achieve a distinct place in the public’s mind. The analysis of the competition is made in more directions: analysis between competitive brands – positioning maps, visual comparative analysis of the competition, comparative analysis of the competition’s means of communication, actual position of the brand, with the purpose of more precise knowledge of the details referring to the competition that might influence the brand.