Product and Company.

It is important to determine the essential data connected to the product / company – what it is, how it looks like, what it wants to be and what it can become – in order for the new brand to be defined in conformity to its intrinsic characteristics. The examination of the product / company has as purpose the finding of their special characteristics: history, objectives, tangible characteristics, packaging, distribution, prices, brand identity and brand communication until present, to achieve all the necessary data in the building of a brand.