Create.

Creation gathers all the building steps of brand and communication strategy, of verbal and visual identity of the brand, and of the brand world. A new brand comes to shape, being defined in its essential elements, or an already existing brand reshapes itself receiving a new personality, with the purpose of achieving differentiation, constancy, coherence, homogeneity, and market notoriety.

Components:
brand strategy
brand concept
communication strategy
verbal identity
visual identity
brand world