Brand world.

Brand world refers to the identification and building of design and technical solutions to all the possible applications of the visual and verbal identity, referring to all the touch points of the target, considered important for the creation of complete and significant brand experience in all selected fields: copywriting and graphic design, packaging, 3D design, digital design, interior design, interactive design. Brand world is made of all the applications of the verbal and visual identity and of the essence of the messages delivered on the communication channels. In the creation of the brand world, an important tool is the Brand Expression Boards. This tool comprises combinations of forms and colors, proportions, icons, symbols and images, which define the brand look, as it results from its visual identity.