Brand standards.

Brand standards represent a collection of rules and recommendations for the proper and efficient usage of all the brand’s identity elements, at all levels of action and environment. These define the specific brand language and materialize in a document entitled Brand Book or Brand Standards.

Brand standards allow the standardization of the usage of the logo and of other components of the identity. They develop in order to ensure the usage consistency of the brand in all environments and by all interested parties; the company, company’s branches, shareholders, market.