Analysis.

Analysis is the process through which all the necessary starting data for the creation or the development of a brand are ascertained.

Analysis investigates in detail the collaterals of a brand – the characteristics of the company and of the brand, the market situation, the competition, the target market and its characteristics, etc – using a series of specific tools like in situ investigations, interviews, workshops and market studies, in the purpose of establishing the notoriety level, credibility or loyalty of the brand.